Spirit of 608 Podcast

Growth, impact + visibility in FEST.

We work with the founders and brands at the intersection of fashion, entrepreneurship, sustainability + tech (a space we coined FEST) to help them reach new audiences using custom content strategies + production.

First launched by longtime fashion journalist and media expert Lorraine Sanders as the Spirit of 608 podcast while she was still reporting for media outlets such as WWD, FastCompany and the San Francisco Chronicle, the company began as a side hustle on a mission to bring stories, tips and advice from inspiring female founders in FEST to latest solo founders and entrepreneurs building ethical, innovative fashion brands.

Soon it was clear that FEST founders and brands wanted more than audio content. They were motivated, ridiculously well-informed and ready to go beyond the early stages of building a business. They were ready to get visible. That led to the creation of PressDope, a membership community and online PR training program for founders and teams in FEST. Coming soon, our all new PressDope program is relaunching in new format designed to deliver everything FEST founders and brands need to do their own PR, earn media coverage and build thought leadership in one straightforward package.